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Case Study.

Case Study.

Addressing content debt at Public Health England

Project Overview

An in-depth look at my approach to content design and UX writing—demonstrating how thoughtful copy and structure improved user flow and engagement for a digital product. This section introduces the project’s context, audience, and goals.

Project Context

Audience

Goals

Discovery & Research.

Discovery & Research.

Discovery & Research.

Conducted research to understand user pain points, competitor messaging, and the business’s needs.

Conducted research to understand user pain points, competitor messaging, and the business’s needs.

Strategy & Ideation.

Strategy & Ideation.

Strategy & Ideation.

Defined content objectives, built messaging frameworks, and outlined the UX writing approach collaboratively.

Defined content objectives, built messaging frameworks, and outlined the UX writing approach collaboratively.

Execution & Results.

Execution & Results.

Execution & Results.

Implemented new copy, optimized flows, and measured outcomes—leading to clear upticks in usability and engagement.

Implemented new copy, optimized flows, and measured outcomes—leading to clear upticks in usability and engagement.

Before & After

Visual comparison of original versus improved user interface copy and microinteractions, highlighting concise, actionable messaging and meaningful content patterns applied.

“Mukesh’s content design elevated our product, making every step feel intuitive and words really connect with users.”

“Mukesh’s content design elevated our product, making every step feel intuitive and words really connect with users.”

Product Owner

Let’s connect.

Let’s connect.

For freelance or full-time.

For freelance or full-time.

Case Study

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