Content strategy for design systems and AI internal tooling

I build reusable content standards, accessible patterns, and docs that scale across product teams.

Design systems

Reusable patterns, governance, frameworks

Inclusive language and accessible design

Docs, developer platforms, internal tools

Mentoring, design ops, capability building

Examples of how I’ve built and governed reusable content patterns, frameworks, and standards across large organisations.

Helix design governance at BP
BP · 2023
Established design standards, IA, and content governance through assessments and reviews.
Read case study
PAYE service prototyping
HMRC · 2025
Defined UI copy patterns in the GOV.UK prototyping kit for the personal tax account.
Read case study

Work focused on accessibility standards, plain language, and inclusive content at scale.

Digital forms redesign
Ministry of Defence · 2025
Improved GOV.UK forms by rewriting questions, hint text, and defining accessible flows.
Read case study
IHT and probate journeys
HMCTS · 2021
Redesigned guidance, forms, and GOV.UK Notify emails for joined-up journeys.
Read case study

Designing content for complex, technical, and internal tool contexts, including AI and automation.

MDTP developer handbook
HMRC · 2025
Docs-as-code for SDKs, APIs, CI/CD pipelines, deployment, auth, and monitoring.
Read case study
Reporting dashboard design
Defra / APHA · 2024
UI copy and interaction design for Power BI dashboards supporting inspection data.
Read case study

Examples of mentoring content designers, building design ops, and supporting capability growth.

Blended learning and service manual updates
GDS · 2020
Prototyped courses and updated the capability framework and service manual content.
Read case study
Unified workflows for design and development
HMRC · 2024
Mentored teams, aligned stand-ups, and improved collaboration between design and dev.
Read case study